Our Story
Mrunal Khimji
The Designer
Mrunal Khimji has been an ardent admirer and advocate of Indian craftsmanship for nearly two decades. She founded Mrunal’s Boutique in 2007 to promote Indian craftsmanship and textiles in Oman, complemented by her love for fashion. Through her boutique, she has not only brought Indian craftsmanship to Oman but also introduced new and upcoming Indian designers.
In 2024, Mrunal Khimji decided to take the leap and launch her eponymous label. Crafted for women without labels, the Mrunal Khimji label focuses on creating silhouettes that last and are statement pieces. Mrunal’s first collection as a designer is an extension of her values and commitment to creating timeless pieces.
timeless pieces
Values
In an age where fast fashion dominates the clothing industry, we seek to revive and celebrate the centuries-old traditions of hand embroidery and craftsmanship. At the heart of this renaissance is our commitment to honour the craftsmanship and artistry of Indian artisans while being kind to our planet. Through our designs, we strive to showcase the stories of craftspeople through every stitch and textile. We along with our artisans create for contemporary women across the globe.
Craftsmanship
We are unwaveringly committed to craftsmanship and longevity. At Mrunal Khimji label, we believe that clothing should not be disposable but cherished. Each garment we create is designed with meticulous attention to detail, using materials that respect both the planet and its people. By prioritising ethical practices in our supply chain, we ensure fair wages and safe working conditions for all artisans involved.
Our ethos
Our ethos revolves around creating timeless pieces that transcend fleeting trends. We invite you to join us on this journey towards mindful consumption—where you invest in fewer items that truly resonate with your style and values. Together, let’s redefine fashion by celebrating individuality while nurturing our planet for generations to come.